This Privacy Policy explains how Niche collects, uses and protects your personal information when you visit our website, make a reservation or contact us.
We are committed to protecting your privacy and handling your personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you acknowledge the practices described in this Privacy Policy.
Depending on how you interact with our website, we may collect the following information:
Your name
Email address
Telephone number
Reservation details
Any dietary or accessibility requirements you choose to provide
Communications you send to us
Technical information such as your IP address, browser type and device information
Anonymous website usage information collected through analytics tools
We use your information to:
Process and manage reservations.
Respond to enquiries and customer service requests.
Accommodate dietary and accessibility requirements.
Improve our website and services.
Maintain the security and performance of our website.
Comply with our legal obligations.
We only collect information that is necessary for these purposes.
Online reservations are managed through our trusted booking provider.
Information submitted during the booking process is used solely for the purpose of managing your reservation and providing our services.
Your booking may also require card verification in accordance with our Booking Terms.
We use carefully selected third-party providers to help operate our website and services.
These may include:Online reservation services
Website hostingAnalytics services
Gift voucher services
Email providers
Where these providers process personal information on our behalf, they do so in accordance with their own privacy policies and applicable data protection legislation.
We use website analytics to better understand how visitors use our website.
The information collected is used to improve website performance, navigation and the overall user experience. Wherever possible, this information is anonymised and does not identify individual visitors.
If you choose to subscribe to marketing communications, we may occasionally send you news, offers or updates.
You may unsubscribe at any time by following the instructions included in our communications or by contacting us directly.
(If Niche doesn’t currently send newsletters or marketing emails, I would simply remove this section.)
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with our legal obligations.
When information is no longer required, it is securely deleted or anonymised where appropriate.
Under UK data protection law, you have the right to:
Request access to your personal information.
Request correction of inaccurate information.
Request deletion of your personal information where applicable.
Restrict or object to certain types of processing.
Request a copy of the personal information you have provided to us.
To exercise any of these rights, please contact us using the details on our Contact Us page.
Our website uses cookies to improve your browsing experience.
For more information, please read our Cookie Policy.
We may update this Privacy Policy from time to time to reflect changes in legislation, technology or the operation of our website.
Any updates will be published on this page.
If you have any questions about this Privacy Policy or how we handle your personal information, please visit our Contact Us page.
If you are not satisfied with our response, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection.
Last updated: August 2026
